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On 2010-04-16 19:30:39,
Herbert_Gordon wrote this entry.
Copycat Marketing 101
"Copycat Marketing 101" by Burke Hedges
One of the first books I remember reading as a kid was a joke book. I can still remember one of the corny jokes that used to crack up my friends and me:
It takes money to make money -- you have to copy the design exactly.
Hey, I told you it was a corny joke, didn't I? But the sentiment is dead serious.
Why haven't we found a way to copycat creating wealth?
Think about it. We copycat everything else in our lives, don't we? But the one thing we haven't learned to copycat is creating true wealth! Why is that?
To answer that question, let's take a few moments to talk about the power of copycatting. And then we'll look at some of the reasons most people haven't found a way to copycat wealth creation.
Each of us is blessed with certain talents and gifts that make us one-of-a-kind individuals.
Some people are great dancers, while others can't tap their feet to the beat. Some of us have a talent for art, while others have trouble drawing a stick figure. Some of us are great athletes, while others can barely walk a straight line without stumbling.
But the one thing each and every one of us is good at -- WITHOUT EXCEPTION -- is Copycatting.
Copycats From Cradle to Grave
Have you ever though about how good we are at copycatting? When it comes to copycatting, we're all gifted. We're copycat geniuses! Copycatting is one trait we all excel at and that we all have in common, no matter where we live, no matter what our individual talents are.
It makes no difference whether we are rich or poor... black or white... male or female... the one thing we're all great at is copycatting.
Copycatting starts the day we are born. We copy the language we speak... the food we eat... the way we wear our hair... the way we walk... the way we dress.
When we enter school, we learn to read and write by copying letters in the alphabet. If you were born in a western culture, you copycatted the system of writing from the left side of the page to the right. If you were born in parts of Asia, you copycatted writing from the right to the left.
Think about all the differences between the various cultures of the world. We each have our own unique customs. But the one thing every, single culture has in common is the way we go about learning the customs we practice -- we copycat!
No question, we copycat our way through life from the cradle to the grave because copycatting is so easy to do... we don't have to keep creating everything from scratch all the time... it works ... and we're born geniuses at it! The expression, Monkey see, monkey do could just as easily be "People see, people do."
Think Before You Copycat
Like most everything in life, though, there is a flip side to copycatting. Just because we copycat something doesn't necessarily make it good... or efficient... or productive.
Unfortunately, all too often copycatting is an excuse to get lazy in our thinking. All too often, We ASSUME that the people we are copying have the "right answer." We ASSUME that we are copying the right people!
That's exactly what happens when we take a job without really thinking about WHY we took the job. I think most people assume that jobs are the best way to create wealth, when in fact, jobs don't create true wealth at all -- what jobs create is temporary income.
So, you see, every now and then, we have to step back and examine our assumptions about what we are copying -- and why -- to make sure copycatting will, indeed, give us what we think it will give us.
The answer to my initial question -- "Why haven't we found a way to copycat creating wealth?" -- becomes painfully obvious. Most of us simply have been copycatting the wrong system. We've been copying the job track instead of the wealth creation track! Why?
Because most people assume that a job is the only way to actualize their financial dreams. Perhaps they are unaware of alternatives to the job. They are not aware of a wealth-creating system they can copy. Perhaps they don't believe there are other sources of wealth.
Or perhaps they don't think they are capable of creating true wealth by working outside the job routine.
Income Creation Vs. Wealth Creation
Whatever their reasons, the simple fact is that people in the job track will never create true wealth because they are copycatting an income creation system, which is based on linear growth, as opposed to a wealth creation system, which is based on leveraged growth.
People copycatting the income creation system are locked into a time-for-money trap. They trade a unit of their time for a unit of dollars. With income creation, 10 hours of work, equals 10 hours of pay.
Unfortunately, most of the time, income creation is an endless treadmill. If you don't do the work, you don't get paid. If the treadmill stops, the income stops.
People following the income creation system become slaves to temporary income, and they are accidents waiting to happen. If they fall victim to illness, or injury, or long layoffs, or burnout, they are income-less
Those brave souls who have broken away from the ranks, who have realized that there are other systems out there to copycat -- Wealth Creating Systems -- are choosing to copycat a system that allows them to leverage their time.
They don't fall victim to the time-for-money trap because they do not trade time for dollars. For them, 10 hours of work means 100 hours of pay... or even 1,000 hours of pay.
STOP: Read that again.
Moreover, their efforts create residual income. Unlike temporary income, residual income keeps earning money whether they show up to work or not!
So if you are starting a Home Business and you are going to copycat make sure your copycatting the right people.
Wishing you the Best of the Best and nothing but Success.
Have a wonderful day and remember to live simply, love generously, care deeply, speak kindly, share and be the best to yourself.
Herbert Gordon dba DrMillionaire
Consultant & Coach
For Home Business Owners
Skype: herbert.gordon
Teaching The Art Of Working Smart
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